[The Chosun Ilbo, January 24 2008] Chosun Ilbo Again Named Preferred Paper of CEOs

he Chosun Ilbo and the Sports Chosun have been named the favorite newspaper and sports daily of Korean CEOs, according to a survey of 127 top executives of domestic corporations.

The annual survey by monthly business magazine New Management lists the best-loved brands of Korea's top business leaders.

The survey found that 68.6 percent of the CEOs preferred the Hyundai Equus, which maintained the top position among automobiles for a sixth straight year.

Some 85.5 percent rated Samsung Anycall the best mobile phone, 18.9 percent preferred the Shilla Hotel and 76.6 percent liked Korean Air.

The respondents' favorite mobile operator was SK Telecom, favorite notebook was the Samsung it SENS, and favorite TV was the Samsung PAVV.

The Chosun Ilbo grabbed the top spot among newspapers by a large margin for a second year in a row, with 57.5 percent naming it their favorite. The Joongang Ilbo came in second with 23.9 percent, followed by the Dong-A Ilbo with 7.7 percent.

Among business dailies, the Maeil Business Newspaper ranked first, followed by the Korea Economic Daily, Korea Herald Business and Seoul Economic Daily. The Sports Chosun was the most read sports newspaper.

Among broadcasters, most CEOs watched KBS with 43.3 percent, followed by MBC with 35.8 percent and SBS with 12.5 percent.