Thursday, February 14, 2008

[The Chosun Ilbo, February 11 2008] Korean Tourism Ad Wins Grand Trophy at New York Fest

An advertisement by the Korean government to promote tourism in the country has won a grand trophy award at an international advertising festival.

At the New York Festivals' 2008 ceremony the ad which touts the slogan "Korea, Sparkling" won the top prize for best sales production in the film and video category.

The 30-second ad produced in 12 languages by the Korea Tourism Organization portrays Korean food, traditions, technology, and B-boys to promote Korea as a tourist-welcoming country.

Another ad "Wonderful World of Korean Food" showcasing local dishes also earned the Silver World Medal for Sales Tourism.

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