Tuesday, November 27, 2007

[The Chosun Ilbo, November 27 2007] LG Electronics Improves Dual Format Optical Drive

LG Electronics on Monday unveiled an upgraded version of its Super Multi Blue Drive, a dual format stand-alone Blu-ray Disc and HD DVD player and writer. LG is the only company that makes drives that can read and write both of the competing format. The improved Super Multi Blue Drive boasts 6X recording speed, which is 30 percent faster than existing Blu-ray writers.

LG Electronics introduced is first dual format player in March. That machine could write to Blu-ray and HD DVD discs at 4X speed and cost around W900,000 (US$1=W929). The company expects the upgraded drive will sell well, thanks to a price that is below W500,000, much cheaper than the former drive.

"The Super Multi Blue drive can store 10 DVD movies and reproduce high-definition video clips from footage recorded by HD camcorders or digital cameras," LG Electronics said. "The Super Multi Blue drive also allows high-definition images and high quality audio since it can store uncompressed audio."

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