Tuesday, November 27, 2007

[The Chosun Ilbo, November 27 2007] 3G Mobile Technology Is Catching On

Audi Korea staffer Lee Yun-kyung, who often travels overseas on business, has bought a 3G mobile phone because it’s easy to sign up for the roaming service. The service is not wide open, but it also allows subscribers to send text messages and make video calls from Europe to Korea, a marked improvement from 2G phones that permitted voice calls only.

The market for 3G mobile communication is emerging, as closely watched as new “killer applications” in the early 2000s. A “killer application” is such a big hit product or service that it sweeps all other rivals aside and reorganizes the market. Then, mobile operators around the world poured some trillions into spectrum auctions. Korea, with SK Telecom, KT and LG Telecom, was no exception, but the fever fizzled out when the dotcom bubble burst. Several years on, now armed with improved technology, the telecoms are stepping up 3G service marketing again to find a breakthrough from the saturated 2G market.

◆ European 3G
◆ Fierce Competition

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