[The Chosun Ilbo, February 27 2008] SK Telecom Setting Up Challenger to Auction

SK Telecom will open an Internet marketplace to compete with Gmarket and Auction. The company said it will launch online shop The 11st at 11:11 a.m. on Wednesday. The announcement was made at a press conference at the Lotte Hotel on Tuesday.

SK Telecom has built up experiences in the Internet shopping field by running Morning365 and Natemall as an option in the online contents business. The launch of 11st is a move to build on that.