[The Chosun Ilbo, January 11 2008] Electronic Arts to Open Games Studio in Korea

Electronic Arts, the world's leading video game company, will establish an online game development base in Korea. The company said Thursday that it plans to set up a development studio within the year and create three or four new online games.

Famous for hit series such as "FIFA Soccer" and "The Sims", the company's sales stand at US$3.7 billion.

EA aims to secure talented Korean game developers to lay the foundation for a future advance into the Asian market. Senior producer Danny Isaac will head the new studio.

"The size of the studio hasn't been decided yet," a company source said. "First we plan to recruit dozens of workers to develop the 'NBA Street' and 'Battle Field' online games, but if we have more applicants than expected we may increase the size of the studio and develop another game.”