[Korea.net News, Science / Tech, August 24 2007] Korea opens virtual reality, i-Fashion clothing store

Korea on Friday (Aug. 24) opened a virtual reality i-Fashion store that is expected to help enhance customer choices and boost clothing sales.

The shop, operated by Shinsegae Department Store, will be the first of its kind in the world, and aims to use the country's extensive ubiquitous information technology (IT) infrastructure to help consumers pick clothes without actually coming to stores to try them on.