[Korea.net News, Culture / Events, February 21 2008] Marketing to highlight Seoul as filming location

One of the reasons that Seoul remains a relatively unvisited tourist estination despite its rapid rise to prominence over the past few decades is because most people never get to see what the city is like unless they actually come here.

To overcome such an obstacle, the capital city last year launched the "Seoul Location Incentive Program," a plan to encourage the creation of foreign movies and so on right here in the city by partially paying for expenses.

Seoul is having some success in attracting films and documentaries that are jointly produced by Koreans and visitors. This is partly thanks to the heightened interest in Korean films abroad which began around 2003-2004.