[The Chosun Ilbo, March 19 2008] LG's Prada Phone Turns One Year Old

LG Electronics has marked the first anniversary of the release of its Prada Phone, the high-end mobile phone developed in partnership with Italian luxury fashion label Prada. The phone has sold some 800,000 units worldwide, including 250,000 in Korea, generating W100 billion (US$1=W1,014) in operating profit.

When they cooperate with luxury fashion brands to develop premium phones, handset makers are usually looking to strengthen their brand image rather than increase their profits. But the Prada Phone is significant -- it has succeeded in enhancing both.