[The Chosun Ilbo, March 17 2008] Hiddink to Appear in Samsung Elec. Ad in Russia

Guus Hiddink left South Korea after leading the national soccer squad to the semi-finals of the 2002 FIFA World Cup. Now the head coach of Russia's national soccer team, Hiddink will reaffirm his deep personal relationship with South Korea by promoting Samsung Electronics in Russia.

Hiddink, 61, signed a deal in Moscow on March 8 to appear in advertisements for Samsung's Kino premium digital TVs, targeting high-spending Russian consumers.