[The Chosun Ilbo, November 20 2007] Korean Game Firms Failing in China

Korean online game companies operating in China are being driven out of the market they once dominated because of unsuccessful products and a failure to adapt to the local business environment.

According to the Korean Embassy in China on Monday, the Chinese online game industry has grown to 10 billion yuan in revenues, but Korean game makers have been quickly losing ground.

Korean game makers once prevailed over the vast market but their market share has dwindled to around just 10 percent. Even their business patterns have changed. Now Korean game makers develop new products in Korea and export them to China through Korean-Chinese joint venture companies.