Korean women in their 30s are largely responsible for the unexpected success here of Ang Lee’s new film “Lust, Caution”, which drew some 385,000 viewers nationwide in the seven days since its release on Nov. 8. The 160-minute movie about the relationship between a Chinese woman and a powerful collaborator with the Japanese is being sold as an erotic film, with the phrase “uncut edition” suggesting provocative scenes that might have been excised.
According to multiplex cinema Primus, 60 percent of viewers in their 20s and 30s who have seen the movie were women who came with their women friends. A cinema staffer said, “Many women came to see the movie with other girlfriends rather than boyfriends.” In advance booking, women also outnumbered men. Internet film ticket reservation site MaxMovie said the proportion of men and women who booked tickets for “Lust, Caution” was 44:56 on Sunday, 38:62 on Monday, 31:69 on Tuesday and 24:76 percent on Wednesday, averaging 37:63 percent. The percentage of women is increasing by the day, partly because its star Tony Leung has a devoted female fan base.
Many women are drawn by the sex scenes between Tony Leung and Wei Tang, which are said to contain full frontal nudity. But that is not the only reason for its popularity among women, given how easy it is to access more explicit material on the Internet.