[The Chosun Ilbo, June 5 2007] More Consumers Judge an Appliance by Its Cover

Electronic products from mobile phones to LCD TVs available in the market can change color to match your clothes and interior design. The products are particularly popular among young people. The idea fits in with a wider trend for customized merchandise to stem the tide of uniformity.

http://english.chosun.com/w21data/html/news/200706/200706050029.html