Wednesday, June 20, 2007

[The Chosun Ilbo, June 11 2007] Samsung and Mercedes Launch Joint Promotion

Samsung Electronics has joined hands with Mercedes-Benz to launch a joint promotional campaign for its "Miniskirt" phone (SCH-C220).

According to Samsung, Mercedes Benz will include a Samsung Miniskirt phone as standard equipment in select high-end vehicles sold in Korea, including the S-Class, SL-Class, SLK-Class, E-Class, AMG and Roadster models. The Miniskirt phone can automatically connect with the telematics system of the Mercedes-Benz vehicles via Bluetooth technology. This feature allows drivers to talk on the phone using an onboard microphone and speakers.

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