Wednesday, June 20, 2007

[The Chosun Ilbo, June 15 2007] KBS Twists Survey Results to Make More Money

KBS is moving to raise the monthly subscription fee it charges the public by 60 percent, from the present W2,500 (US$1=W938) to W4,000. KBS said a recent opinion poll showed 57.2 of the public supported the fee hike. The company is saying the public, 72.7 percent of whom opposed a fee increase to between W3,000 and W6,000 in 2004, have now suddenly changed their minds and want to pay more to watch TV. Explaining the latest poll results, a KBS official said, “The public’s image of KBS has improved a lot over that time and attitudes have changed over the subscription fee.” But a closer look at the KBS survey reveals an amazing fact.

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