Wednesday, June 11, 2008

[The Chosun Ilbo, June 2 2008] Nintendo Console Fails to Enchant Koreans

Is Nintendo going through a sophomore jinx this year? After an impressive performance in Korea’s game industry last year with Nintendo DS, the company is struggling with its ambitious follow-up model, Wii.

Nintendo launched the Wii game console in Korea market in late April, hoping to take advantage of the momentum created by Nintendo DS, which sold an average of 100,000 units per month, and conquer the Korean video game market. The company invested W 30 billion (US$1=W1,030) on marketing alone to beat Korean game companies.

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