[The Chosun Ilbo, May 15 2008] Rivals LG, Samsung Join Hands for Mobile TV Project

Longtime rivals Samsung Electronics and LG Electronics have agreed to cooperate for the first time. In a surprising move, Park Jong-woo, head of Samsung Electronics' digital media division, and Paik Woo-hyun, LG's chief technology officer, on Wednesday agreed to jointly develop a mobile TV technology aimed at becoming the industry standard in North America.

Like DMB, mobile TV is television service delivered to subscribers via mobile telecommunications networks to mobile devices such as cell phones, MP3 players and portable multimedia players (PMPs). If the joint technology is adopted as the industry standard the two companies could expect landfall profits in the mobile device market, which is expected to reach sales of 155 million units by 2012.

(Update: see also Futurize Korea's discussion on the subject.)