[The Chosun Ilbo, April 23 2008] DMB Service Attracts 10 Mil. Korean Subscribers

In the span of just two and a half years the number of DMB or digital multimedia broadcasting users has topped 10 million in Korea. Experts say that's four times as fast as cable TV, which took 10 years to attract ten million subscribers.

Meanwhile a group of industry representatives plans to call for more ads on the handheld devices as DMB commercials now account for just two tenths of 1 percent of all broadcast media advertising.

Korea launched the world's first DMB service back in 2005 and its DMB technology recently won approval from the International Telecommunication Union as the global standard.