Tuesday, January 08, 2008

[The Chosun Ilbo, December 21 2007] Genesis Is Posh, But Facing Tough Market

At a press showcase for Hyundai Motor’s Genesis luxury sedan at the company's research and development center in Hwaseong, Gyeonggi Province early this month, reporters held their breath with expectation when the much-anticipated car was unveiled alongside other world-class premium sedans, the Mercedes-Benz E-Class 350 and the BMW 530i.


The Genesis comes equipped with many state-of-the-art features. Smart cruise control uses a radar device to measure the distance of the car ahead to keep the Genesis at a proper distance. Adaptive headlamps equipped with an electric motor for each lamp position the focus of the light according to driving speed and turn direction. A Harmenbecker Lexicon sound system, found in the esteemed Rolls-Royce, provides the new car with top acoustic quality.

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