INSIDE JoongAng Daily: "Marketers going straight-to-Internet

October 23, 2006 ㅡ Marketers looking to hawk their goods to young Internet-savvy customers are putting their video clips online. In the past, the companies would put the videos on television or in theaters before putting them up on their Web sites.
Samsung Electronics recently filmed a four-part drama series with the popular actor Lee Jun-ki. The company said yesterday that the video clips ― initially shown only online ― had garnered more than 1.5 million hits as of Friday, only 10 days after they were posted on the Web site for Samsung's Anycall cell phone brand. On major portal sites, popular Web content is considered anything with more than 1 million hits. "