Digital Chosunilbo (English Edition) : Daily News in English About Korea: "Korea's Video Sharing Websites Brace for the Big Time

A key talking point in this year's Miss Korea beauty pageant was video clips recorded by candidates themselves of their time during the contest. They were posted on video sharing site Mgoon and proved extremely popular among Netizens by offering a behind-the-scenes glimpse of the daily lives of the champions of world peace. News that the top global search engine Google took over video sharing site YouTube for US$1.65 billion has also boosted interest in “user-created content” in Korea."