[The Chosun Ilbo, September 23 2008] SK Broadband Launches New Corporate Identity

Hanaro Telecom is now called SK Broadband, and the company’s president Cho Shin on Monday met reporters after announcing the launch of the new corporate image. "With the new company name beginning with 'SK,’ we're going to introduce packages combining Internet phone, super-speed Internet and IPTV as well as super-speed Internet service through a distribution network including SK Telecom agencies,” he said. While admitting that the firm surrendered the top position in IPTV to its rival KT by a narrow margin, he said this was “a temporary phenomenon.”