[The Chosun Ilbo, April 8 2008] More People Spend More Time Reading Newspapers

Newspaper readers read more reports for a longer time than before. A survey of 3,375 readers aged between 18 and 64 shows that the “reading rate” of newspapers rose 6.3 points from 27.3 percent in 2006 to 33.6 percent this year. The reading rate measures the number of readers who read a certain news report. The survey was conducted by Hankook Research from March 11 to 17 for the Korean Association of Newspapers. People read 54 reports a day, up from 40 ones in 2006. They also spent 35.6 minutes a day reading a newspaper, up from 34.2 minutes during the same period.