Wednesday, November 07, 2007

[The Chosun Ilbo, November 7 2007] Samsung's Handset Strategy Aimed Squarely at Nokia

Samsung Electronics is striving to globalize every area of its mobile phone business, from production to marketing, to become the market leader. According to a Samsung executive on Wednesday, the company launched a new handset plant in the city of Huizhou in China's Guangdong Province this month with the goal of producing 18 to 20 million handsets annually. The electronics giant is also reportedly finalizing a plan to build another handset factory in Vietnam with annual production capacity of 100 million. It has also formed partnerships with leading companies in product development and marketing as part of its strategy of targeting global markets.

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