Wednesday, November 14, 2007

[The Chosun Ilbo, November 14 2007] LG's Chocolate Thrives in Japan's Perilous Phone Market

LG Electronics is causing an unexpected stir in Japan with its Chocolate phone, which was developed to target international markets. Having sold more than 14 million units so far since its overseas release in the first half of last year, the phone posted sales of 5,000 units on its first day in Japan on Oct. 19 this year, and has since seen daily sales average 2,000 units.

The Japanese handset market is considered a graveyard for non-Japanese manufacturers. The island nation's own top 10 makers such as Sharp, Panasonic, and NEC dominate over 90 percent of the market, while Nokia, Motorola and other international giants have failed to make much of an impression.

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