Friday, September 21, 2007

[The Chosun Ilbo, September 17 2007] SK Telecom to Introduce Discount Calling Plan

SK Telecom, Korea's largest mobile operator, is planning to launch a discount subscription package that would offer a reduced calling rate when one SK subscriber phones another.

KTF and LG Telecom, the nation's second and third largest wireless operators, are opposed to the plan, saying the so-called "on-net" discount system will only strengthen SK Telecom's market dominance. But if SK Telecom succeeds in launching the on-net discount system, KTF and LG Telecom would have little choice but to follow suit. The nation's wireless industry may be on the verge of a discount war.

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