[The Chosun Ilbo, August 1 2007] Samsung to Develop Phone With Adidas

Samsung Electronics is in talks to develop a mobile phone jointly with the sportswear giant Adidas. According to German web portal AreaMobile last Friday, the Adidas Phone will calculate exercise distance and spent calories and have an audio player that plays to the user’s heartbeat. A Samsung Electronics public relations official commented, "It's true that we're holding talks with Adidas but we're not yet in the development stage. We're trying to confirm where the photo and specification of the Adidas phone released on the Internet came from."