INSIDE JoongAng Daily: "In search of phone ideas, firms turn to amateurs

September 08, 2006 ㅡ

What do cell phone makers do when they get designers' block?
Pantech Group, Korea's No. 2 handset maker, may turn to its 'designer community.' Since 2004, the cell phone maker has selected a couple of dozen students every year to fill this group, which works as a pseudo in-house research unit. "