[The Chosun Ilbo, July 15 2008] Online Advertisers Demand Industry Reforms

The online advertising market is growing explosively, to the tune of a 15.7 percent share of Korea's entire advertising market. But as the market grows, so too is the grumbling of Internet advertisers. A number of small-scale online business owners have established the Online Advertisers Association and are seeking to lodge a suit against major portals and ad agencies. They claim that online advertising effects are poor compared to the costs, citing severe damage from "click fraud" above all else.