[The Chosun Ilbo, April 2 2008] Prim Actress Gets Messy in New TV Ad

Actress Kim Tae-hee has become the talk of the town with a commercial in which she appears with no make-up. The commercial for Olympus Korea emphasizes Kim's natural side. Sporting a mane of untidy hair as if she just woke up, she curls her lips, plays with a teddy bear, frowns, and sucks a lollipop.

The commercial has received a strong response because it shows another side of the actress, who has used the fact that she is intelligent and refined as a graduate of the prestigious Seoul National University to appeal to the public.