[The Chosun Ilbo, September 12 2007] Businesses Hiring Hunks to Woo Customers

The recently ended soap "Coffee Prince No. 1" has brought about a whole new concept in marketing in which good-looking single men are the main substance. In the drama, a cafe owner played by heartthrob Gong Yoo only hired beautiful young men and succeeded in attracting a slew of female customers.

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Googies, a seafood restaurant in Shinsa-dong, Seoul, not long ago embarked on a "stud marketing" campaign with KTF, hiring four model-hopefuls selected through a fierce competition. The results? More than satisfactory. After these four hunks served for a month, the restaurant earned the nickname "Crab Prince No. 1," with a video clip by the same name becoming one of the most watched on the Korean Internet.